2nd Bachelor in Computer Graphics Design

Logic image and argumentation

< Back

ECTS Credits2,5
Number of Hours (h/year)30
Teaching staffETIENNE, VĂ©ronique
Course UnitCompulsory
TermQuad. 1 and 2


Aims and Objectives

The course analyses the different types of images and their structure, aiming to develop the ability to recreate various elements by means of computer graphics or mixed graphical means.

The course will particularly look at the field of advertising, often being the most complete sector with regards to conceptual level.

The interest in documentation and creation around a specific topic as well as curiosity and the openness to learn from criticism should be induced in students.

Finally, students are taught a maximum of actual communication techniques, in order for them to be able to present and defend project work orally as well as manage different difficult conditions related to their further profession.


Image analysis (4 level)

Coloring: meaning and effects

The logo: typographical, graphical, mixed

Creation and defense of a personal image


« Quand les images vous prennent au mot – ou comment décrypter les images », Dominique Serre-Floersheim, Les éditions d’organisation université, Paris, 1993

« Pub Story – l’histoire mondiale de la publicité en 65 campagnes », Jacques Séguéla, éditions hoëbeke, 1994

« Le logo », Christian Delorme, éditions d’Organisation, 1999

Teaching and Learning MethodsLectures
Project or fieldwork

Through theory and examples we will progressively elaborate the subjects stated under « Description ».

Following a course planning students will have to produce a documentation and creation work on the stated topics.

Assessment MethodsWritten examinations
Projects or practical work
Continuous assessment

Continuous evaluation and assessment of practical course work

Public oral defense of a personal creation


NotesIn part

The information contained herein is intended for informational purposes only. The Higher Education Institution disclaims any responsibility with regard to its content.