2nd Psychology Assistant - Bachelor - Orientation Industrial Psychology and Professional Guidance
Internal communication
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| ECTS Credits | 2 |
|---|---|
| Number of Hours (h/year) | 30 |
| Teaching staff | LECERF, Isabelle |
| Course Unit | Compulsory |
| Term | Quad. 1 |
| Code | SOC-PSYT0003/2 |
| Prerequisite | None |
|---|---|
| Aims and Objectives | On completion of the course, the student will be able to recognize the common practices in the field of business communication and to understand the main methods and concepts |
| Description | - the business, its brand image, its targets - formal and informal communication, corporate culture and sense of belonging to the corporation - design graphical, visual, sound and olfactory communication - advertising communication - crisis communication and deviancies in communication - event communication - media communication - recruitment communication |
| Bibliography | 1. DE MONT et al., Communication des entreprises. Stratégies et pratiques, Paris, Nathan, 1996. 2. LIBAERT, Thierry, La Communication d’Entreprise, Paris, Economia, 1998 3. MOREL, Philippe, La Communication d’Entreprise. Un parcours concret de l’externe à l’interne à travers la méthodologie et les techniques, Paris, Vuibert, 2000. |
| Teaching and Learning Methods | Lectures concrete exercises |
| Assessment Methods | Written examinations Oral examinations |
| Notes | In part |
| Language | French |
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