2nd Master in Social Engineering and Actions

Marketing social

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ECTS Credits2
Number of Hours (h/year)15
Teaching staffGordower, Carine
Course UnitCompulsory
TermQuad. 1
CodeSOC-IISOC1026/2
Prerequisite
Aims and Objectives

Methodological and reflexive approach of the aims and objectives of social marketing.

Comprehension of the stakes. At the end of the course the student will be able to understand the mechanisms of a marketing strategy and to draw up a pmarketing plan intended for a social institution

Description

General introduction

Working method of marketing

the objectives

The different target groups

lecturing and interactive course

Intervention of a specialist of a Web professional

Bibliography
Teaching and Learning MethodsLectures
Project or fieldwork
Assessment MethodsOral examinations
Projects or practical work
NotesYes
LanguageFrench

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