2nd Master in Social Engineering and Actions
Marketing social
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ECTS Credits | 2 |
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Number of Hours (h/year) | 15 |
Teaching staff | Gordower, Carine |
Course Unit | Compulsory |
Term | Quad. 1 |
Code | SOC-IISOC1026/2 |
Prerequisite | |
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Aims and Objectives | Methodological and reflexive approach of the aims and objectives of social marketing. Comprehension of the stakes. At the end of the course the student will be able to understand the mechanisms of a marketing strategy and to draw up a pmarketing plan intended for a social institution |
Description | General introduction Working method of marketing the objectives The different target groups lecturing and interactive course Intervention of a specialist of a Web professional |
Bibliography | |
Teaching and Learning Methods | Lectures Project or fieldwork |
Assessment Methods | Oral examinations Projects or practical work |
Notes | Yes |
Language | French |
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