2nd Master in Social Engineering and Actions

Introduction to social communication

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ECTS Credits1
Number of Hours (h/year)15
Teaching staffLEROY, Karin
Course UnitCompulsory
TermQuad. 2
CodeSOC-IISOC1017/2
Prerequisite

The first year lessons

Aims and Objectives

The student will be able to :

elaborate  messages to target audience

know the process to deliver the messages (public relations, media relations, documentary film...)

Description

I. Public relations and corporate communication (press release...)

II. Means to communicate with the media and target audience (associated press, documentary film, ...)

Bibliography

COLLET, H., Communiquer Pourquoi, comment ?, CRIDEC, 2004.

WESTPHALEN, M.H., LIBAERT, T., Communicator, toute la communication d'entreprise, DUNOD, 2009.

Teaching and Learning MethodsLectures
Tutorials
Project or fieldwork
Assessment MethodsProjects or practical work
NotesYes
LanguageFrench

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