2nd Master in Social Engineering and Actions
Introduction to social communication
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ECTS Credits | 1 |
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Number of Hours (h/year) | 15 |
Teaching staff | LEROY, Karin |
Course Unit | Compulsory |
Term | Quad. 2 |
Code | SOC-IISOC1017/2 |
Prerequisite | The first year lessons |
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Aims and Objectives | The student will be able to : elaborate messages to target audience know the process to deliver the messages (public relations, media relations, documentary film...) |
Description | I. Public relations and corporate communication (press release...) II. Means to communicate with the media and target audience (associated press, documentary film, ...) |
Bibliography | COLLET, H., Communiquer Pourquoi, comment ?, CRIDEC, 2004. WESTPHALEN, M.H., LIBAERT, T., Communicator, toute la communication d'entreprise, DUNOD, 2009. |
Teaching and Learning Methods | Lectures Tutorials Project or fieldwork |
Assessment Methods | Projects or practical work |
Notes | Yes |
Language | French |
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