1st Master in Social Engineering and Actions
Introduction to social communication
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| ECTS Credits | 2 |
|---|---|
| Number of Hours (h/year) | 30 |
| Teaching staff | Michaux, Anne-Valérie |
| Course Unit | Compulsory |
| Term | Quad. 1 and 2 |
| Code | SOC-IISOC0018/1 |
| Prerequisite | None |
|---|---|
| Aims and Objectives | The student will be able to : understand and analyse the social communication process work out a communication plan to deliver messages to target audience. |
| Description | Definition of social communication (purposes, means, social ethics) Communication plan |
| Bibliography | COLLET, H., Communiquer, pourquoi, comment ?, CRIDEC, 2004. MEUNIER, J.P., PERAYA, D., Introduction aux théories de la communication, De Boeck, 1996. WESTPHALEN, M.H., LIBAERT, T., Communicator, Dunod, 2009. WATZLAWICK, P., et al, Une logique de la communication, Seuil, 1972. |
| Teaching and Learning Methods | Lectures |
| Assessment Methods | Projects or practical work |
| Notes | Yes |
| Language | French |
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